About Us

At Pinky Swear & Co., we create some of the cleanest, highest-quality, and longest-lasting candles on the market. Each one is hand-poured in small batches with natural, sustainably sourced coconut soy wax, FSC-certified wooden wicks, and fine fragrances that are phthalate- and paraben-free, thoughtfully blended with pure essential oils.

Based in Toronto, Ontario, we’re proud to be a women-owned artisanal company devoted to purity, sustainability, and craftsmanship. Our thoughtfully designed, beautifully crafted products are paired with a commitment to giving back — through meaningful community engagement, charitable initiatives, and partnerships.

Clean. Sustainable. Made with care.
We pinky swear.

Our Story

Clean. Conscious. Crafted. Hand‑poured with heart in Canada.

At Pinky Swear & Co., candles are more than scent and flame — they’re memory keepers, mood setters, and tiny vessels of emotion.
Founded in 2020 by Alex, Marc, and Nicole, the brand began with a heartfelt promise: to create clean-burning candles that make people feel something.
In May 2025, with immense gratitude, I stepped into that promise — with the unwavering support of my husband, Karan, and our two boys, Kabeer and Kubaer, lighting the way. What began as someone else’s dream has now become our family’s journey — one built on light, love, and intention.

From Finance to Fragrance

After years in the corporate finance world, I felt something was missing. I longed for work that felt soulful, creative, and deeply personal — something that reflected who I am and what I love. Pinky Swear & Co. became that calling.
Now, every candle we pour carries a piece of my heart and our family’s story. Each jar is crafted to inspire calm, connection, and reflection, becoming part of the rituals that make your home feel warm and alive.

Crafted With Care

Luxury, to us, lies in the details. Every candle you receive is:

  • Hand-poured in small, thoughtful batches in our Toronto studio
  • Made with clean-burning coconut soy wax and premium fragrance oils, free from phthalates, toxins, and carcinogens
  • Designed with refillable vessels and eco-conscious packaging to be reused, re-loved, and reimagined

Our mission is simple: to create lasting luxury without compromising the planet. Every choice we make — from ingredients to packaging — is intentional, because we believe the little things shape the experience.

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Our Pinky Swear Promise

For us, this isn’t just a business — it’s a pinky swear I made to myself, my family, and to you:

  • To create with heart and intention
  • To honour beauty in simplicity
  • To craft eco-conscious products that feel like true, lasting luxury
  • And to always bring a little more light into your world

Thank you for inviting us into your home, your rituals, and your memories.
From our hands and hearts to yours, we’re so grateful you’re here.

With love,

Chandana

Owner, Pinky Swear & Co.